The platform is rolling out a new feature that allows them to reduce the volume of AI-made videos appearing in their timelines. This initiative comes as the platform announced that it now features more than 1 bn content made with AI.
Trial and Implementation
This change is in a pilot phase over the following weeks before a full-scale release. This development coincides with a surge in content created by AI, spurred by recent video-generation tools.
The Broader AI Trend
It has been noted that approximately one in 10 of the most rapidly expanding video streams on another major platform exclusively feature AI-generated videos. A large amount of this material is classified as “AI slop”, a phrase for substandard, factory-style content that is frequently nonsensical or bizarre.
Our research shows that numerous viewers enjoy content produced via AI tools, from AI artwork to educational videos, and we intend to provide users the ability to see more or less of that, depending on their own choices,” stated a company executive.
Volume and Proportions
The service shared that there are now 1.3 billion videos on its service identified as AI-generated. Overall, more than 100 mn videos are submitted to the app every day, making clips made by AI a relatively small portion of its complete catalog.
User Control Features
Users will be able to reduce or increase the volume of AI content they see by opening the topic control option in the application and choosing “AI-generated content”. Further subjects that currently be modified under the tool encompass current affairs, style, beauty, and choreography.
AI Disclosure Rules
The platform’s rules oblige content makers to tag “realistic” artificially created content, and it forbids malicious fake videos of public figures or crisis events. Any authentic-looking AI-generated clip that is without a tag can be taken down under its community policies.
Additionally, the service will from now on apply an AI-generated watermark to content made using its own AI tools, or flagged by an collaborative effort for spotting content made by AI. This step is intended to stop users from attempting to circumvent the disclosure requirement.
Educational Initiatives
The company is also establishing a $2 million AI literacy fund for specialists and groups to produce educational content about using AI responsibly. This initiative will assist charitable organizations focused on teaching coding and technology.
Content Safety Approach
TikTok has supported its content review process, amid discussion over intentions to cut jobs for a large number of content moderators in the UK. TikTok is planning to cut a significant number of roles in its trust and safety team in its British office, with trade unions and internet security professionals expressing worry that humans are being replaced by AI moderation.
A company official explained that people-led review would continue to be important, but AI can safeguard staff by eliminating the most harmful content prior to it gets reviewed by staff. The platform announced a notable drop in shocking and graphic content reviewed by content reviewers over the past year due to reliance on its machine learning processes.
We believe it is crucial to balance people and machines to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is the area in which a significant AI assistance is proving valuable work at speed.”
