'Our mission has only begun': Mamdani, Sanders and Alexandria Ocasio-Cortez energize supporters ahead of NYC mayoral election.

Just over a week before the NYC mayor's race on 4 November, approximately 13,000 people poured into the Queens stadium for the “NYC Is Not For Sale” rally, headlined by Congresswoman AOC, senator Bernie Sanders and the mayoral hopeful Zohran Mamdani.

The iconic outdoor stadium was packed to the rafters. City residents of diverse ages and origins assembled, but it was the younger generation that seemed to animate the atmosphere.

Many characterized the event as a significant moment. It was a occasion of unity, discontent and hope all at once. For one attendee, 23, of Briarwood, the reason to attend was simple: “I’m here because the system is broken, to be honest with you … and I feel like we should bring about reform as a country, and New York City is definitely the starting point.”

Audience Enthusiasm and Views

For a local resident, 29, who lives nearby in Forest Hills, the vibe of the event reflected something he hasn’t felt in city elections in a while. “It’s thrilling that someone who actually might make a difference is showing up in an area that I’m in,” he said. “If it’s here, it’s like, why not? If we’re not gonna be engaged now, then when is the time?”

Another Forest Hills resident, a supporter, 29, shared a similar enthusiasm: “I think it’s inspiring to be a part of this movement. We even went out to vote earlier today because we were getting in the mindset to be psyched for everything that he’s for.”

The variety of the audience mirrored the city itself. established New Yorkers, recent arrivals, working youth and older adults all were in attendance. For Mitch, 68, from Astoria, it was his first rally of the campaign. “I’m here because, well, I want to listen to what they have to say, and there’s no other viable candidates, in my opinion,” he said.

Key Issues and Voter Concerns

For Mitch, the key issues facing NYC right now are “safety, the trains being safe, and affordability”, adding that while he’s skeptical about whether Mamdani can deliver on all his pledges, he’s receptive. “I don’t know who’s going to fund all this stuff he wants done … but I’m going in open-minded, and just wishing somebody is offering some alternatives.”

Brooklyn, 30, also from the neighborhood, said their top priorities were protecting LGBTQ rights and tackling the city’s housing and cost issues. “I think the assemblyman is doing a great job of focusing on everything I’m worried by,” they said.

Nicole, 30, expressed similar views, commending Mamdani’s authenticity: “I feel like Mamdani is very genuine in his answers in a way that isn’t common in most elected officials. He’s a little less empty rhetoric than usual.”

Rally Speeches and Moments

The candidate had a clear message he was aiming to get across at the rally; inclusion is NYC’s greatest asset. At one point, he had a Jewish leader, a Christian minister, and an Muslim cleric all on stage together in support of his campaign. Brad Lander, a former candidate in this election, also came out to endorse Mamdani.

Sanders received the biggest cheers of the evening, matched by only the mayoral candidate. Sanders spoke of the significance of voting for Mamdani to the position of mayor not only for the sake of making the city more economical, but also as a means to make a statement to the former president and the billionaires he has in his circle.

“Ordinary people get a single ballot,” he said. “Meanwhile, the ultra-rich get the opportunity to spend as much as they want to choose the politicians they want. That is the backdrop in which this race is occurring.”

The state's leader Kathy Hochul was the only speaker met with divided reactions, with the crowd frequently breaking into chants to enthusiastically shout “Tax the rich!” Mamdani came out at the end of her speech to, quite literally, stand with her, as if to show the supporters the importance of her appearance and backing.

It was a stark difference to representative Ocasio-Cortez, who spoke just after Hochul and was met with the audience chanting her name.

When it came time for the candidate to speak, the audience had been more than sufficiently hyped. As with the recent candidates' forum days earlier, he did not hold back at taking jabs the former governor.

“Let our words resound that Cuomo can hear them tonight in his expensive rental,” the Democratic candidate said. “Let them be so loud that he can hear them even if he’s in Westchester tonight.”

But Mamdani did not focus excessively on Cuomo, instead devoting the latter half of his speech to thanking the alliance who had supported him for the past several months and contributed to his record-breaking campaign.

Perhaps the most evocative moment came towards the end, when he asked attendees who had helped out and gone door-to-door for his campaign to turn on their lights. The crowd immediately lit up in a multitude of glowing screens, innumerable.

“We are just getting started. On November 4 we achieve liberation,” Mamdani said in his closing words.

Ellen Fisher
Ellen Fisher

Eleanor Voss is a design journalist and curator based in London, exploring contemporary creativity across Britain.